Privacy Policy

Last revised: November 8, 2024

Welcome!

This Privacy Policy explains how we collect, use, share & process your Personal Information. Please review it carefully.

California Notice at Collection

See "Your California Privacy Rights" for details about rights under applicable state privacy laws.

Using our Services means you accept this Policy. If you disagree, please do not access the Services.

Changes to Our Policy

We may update this Policy periodically. Material changes will be posted on the Services or otherwise communicated. Continued use of the Services after any update indicates acceptance.

About Us

This is the Policy of Apex Financial & its affiliates (collectively, "Company", "us", "our", or "we"). Our principal office is at 2500 North Loop Drive, Suite 7546, Ames, IA 50010, USA.

Contact Us

For questions or concerns, please reach out:

• General inquiries: support@ApexFarmCard.com
• Data rights requests: support@ApexFarmCard.com
• Physical address: 910 Campisi Way, Campbell, CA 95008
• Toll-Free Phone: 888-966-4655

Scope of This Policy

This Policy covers our Services, including ApexFarmCard.com, & related websites/apps. It excludes nonpublic personal information we process for financial products & services, which is governed by our Consumer Privacy Notice & the Consumer Privacy Notice of our partner bank, Coastal Community Bank.

Information Collection & Usage

What We Collect

• Identity Information: Name, username, employment, & profile details.
• Contact Information: Email, physical address, phone number.
• Property Information: Real estate addresses, license plate/VIN numbers.
• User Content: Free-form content submitted via forms or messages.
• Inference Information: Predicted creditworthiness, preferences, behavior.
• Location Information: GPS & location-based data.
• Research Information: Survey responses for business research.
• Marketing & Promotional Information: Preferences for marketing communications & promotional entries.
• Contact List Information: Contacts or address book information (with permission).
• Third Party Data: Data from public sources, marketing partners, & other providers.

Automated Data Collection

We, our partners, & service providers may automatically collect information about your device, browsing activity, & interaction with the Services. This includes device details, IP address, browser activity, & online engagement.

Cookies & Similar Technologies

We use cookies, local storage, web beacons & session replay technologies to collect data on your interactions with the Services.

How We Use Your Information

• Communications: For marketing, account updates, & other Service-related messaging.
• Account Management: To create & maintain your account.
• Personalization: Tailor content based on your preferences.
• Analytics & Improvements: Understand usage patterns, enhance usability & security.
• Online Advertising: Display targeted ads & marketing.
• Compliance & Security: Detect fraud, meet legal obligations, & ensure safety.

Disclosure of Information

We may share information with:

• Banking/Lending Partners: For account-related purposes.
• Service Providers: For operational, security, & analytical support.
• Data Aggregators: To enhance user profiles & personalize services.
• Affiliates: For streamlined operations & shared services.
• Advertising Partners: For targeted advertising.
• Professional Advisors: Legal, financial, & insurance advisors.
• Authorities: As legally required or in connection with fraud prevention.

Your Choices

You have the following options:

• Marketing Opt-Out: Opt-out of marketing emails/SMS through provided links or by contacting us.
• Location Settings: Adjust location preferences on your device.
• Cookies & Behavioral Advertising: Manage cookies in your browser or via specific ad networks.

Security

We employ security measures to protect your Personal Information, but no system is entirely secure.

Data Retention

We retain Personal Information as long as needed to fulfill its purpose, meet legal requirements, or resolve disputes.

Children’s Privacy

Our Services are not intended for children under 18. We do not knowingly collect information from children.

International Data Transfers

Our Services & data storage are based in the United States. Data transferred internationally may not receive the same protections as in your home country.

Your California Privacy Rights

California residents have rights to request information, access, deletion, correction, & to opt out of Personal Information sales. Requests can be submitted via email to support@ApexFarmCard.com.